By Jenna Bruce on Fri, Jul 10, 2020 @ 02:42 PM in advertising capabilities, advertising strategy, google, analytics, data research
Do a Google search on the topic of “big data” case studies and you’ll uncover a goldmine of examples. For instance, here’s an article that highlights 37 case studies in which companies got big results when using the data at their disposal.
Now the...
By Jenna Bruce on Thu, Jun 11, 2020 @ 12:01 PM in advertising capabilities, advertising agency, building your brand, healthcare
If you are a healthcare professional that has been trying to handle your marketing, you may have heard about the Pareto principle – also known as the 80/20 principle. It generally refers to a principle that states “80% of results come from 20% of...
By Scott Olson on Thu, Jun 27, 2013 @ 12:55 PM in advertising capabilities, digital advertising, mobile advertising, digital marketing
Today the options are nearly endless when it comes to digital ads. Selecting the ‘right’ ad for your business, whether it’s business to business, business to consumer, tangible product, or service, can be very difficult. And things aren’t going to...
By Hannah Hill on Tue, Apr 09, 2013 @ 01:00 PM in advertising capabilities, advertising, LinkedIn
With more than 200 million members in just as many countries and territories, LinkedIn is the largest professional network in the world. Want to increase your reach by 200 million and have the potential to reach consumers in up to 200 different...
By Scott Olson on Thu, Dec 27, 2012 @ 02:53 PM in advertising capabilities, digital advertising, tablet advertising, newspaper advertising, direct response advertising, tablet optimized website, newspaper paywall, tablet targeting, Tablet Demographics
As 2012 comes to a close, there is much reflection that typically happens as people and companies look back on what was and what wasn’t, and compare goals to reality. In order to move successfully forward it’s a good idea to spend a few minutes...
By Amy Xiong on Fri, Nov 11, 2011 @ 03:30 AM in advertising capabilities, mediaspace solutions, tablet
Mediaspace Solutions is making iPad and tablet advertising easy with the launch of the Mediaspace Tablet Network™, made up of more than 161 newspaper and magazine tablet applications. With an estimated 26 million tablet users in the United States...
