What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

There’s no denying that in the past decade, consumers have migrated to the internet for their holiday shopping. And can you blame them? There’s something compelling about avoiding traffic, long lines, and possibly cold temps in lieu of surfin’ the...

You’ve no doubt heard the story about David and Goliath. Goliath, a giant of a man, a trained warrior in fact, was set to fight a small, young boy. It should have been no match, as the only weapons David had was a small stone and sling. Well, if you...

Back when I used to work out as often as I should (note to self, stop using your kettlebell as a doorstop), I would go to the gym with my friend, Jill. When we’d get there, she would immediately hit the weight machines while I’d hop on an...